As I previously mentioned in last week’s article, there are several types of skin care products that are taking the spotlight in the Middle East. If we take a closer look at these products, you’ll find that they emerged in the market for a specific reason. It may come to you as no surprise that some GCC countries are inflicted by extremely high temperatures, while other countries in the MENA region suffer from rising levels of pollution. That’s where we, beauty experts, come in and save the day. Let me share with you the rest of the skin care products in the region that are currently offering solutions to the harsh conditions we sometimes have to endure.
Due to rising pollution, people are afflicted by sensitive skin problems and are therefore more inclined to using ultra gentle skin care products. I believe this to be the main reason behind the fact that the sensitive skin segment was valued at US$ 373.3 million and is projected to reach US$ 740.6 million by 2024. This is also reflected at Medica Group where approximately 70% of cosmetic product customers are gaining interest in ultra-gentle skin care products. But on a larger scale, the anti-acne segment was valued at US$ 422.2 million and is projected to reach US$ 804.9 million by 2024 in the whole Levant region. It was also estimated back in 2015 that 18.85 million people in MENA suffered from various acne inflictions, more prevalently observed in teenagers and young adults with ages ranging between 12 and 24 years. But I think that number is about to drop with all the incredible efforts and prudent measures that are being taken.
Furthermore, approximately 9.35 million people in MENA suffered from various dry skin disorders, making the dry skin care segment worth US$ 170 million in 2015. That’s when the demand for dry care products started rising. On the other hand, the segment for bath and shower products recorded a high growth at its initial phase of the product cycle. Rising adoption of new products such as shower gels has propelled the segment growth of the cosmetic skin care market.
The final product I’m going to mention is the intimate hygiene segment which was valued at US$ 288 million in 2015 and is projected to reach US$ 531.9 million by 2024. Increase in awareness about intimate hygiene among women is the key factor that allowed the segment to grow substantially.
Of course, as I mentioned before, high spending on skin care products and the increase in awareness have propelled the overall market for cosmetic skin care products, which is why I will continue to share my thoughts and speculations about what goes on in the cosmetic industry in the coming weeks..