The demands in the Middle East market are constantly changing and evolving. We cater to this ever-evolving market so that our customers are always up to date with the latest crazes. So, here are three more trends that are currently taking over the market that we’d like to share with you.

In my previous article, we discussed key trends in the region. Before we delve into the second part of it, let’s first discuss the drivers as well as the restraints of the cosmetic market.  These drivers are merely the nature of the population that is simultaneously causing them to adopt the trends. And conversely, the restraints are the factors that keep them from pursuing these trends even more. So let’s thoroughly go through both the drivers and restraints.